
Marketing Campaign Workflow

It’s time for Top Tip Tuesday again and this week we’re focused on the sheer level of activity that happens when you’re running a complicated marketing campaign.
Between planning, content creation, ad spend, click tracking, conversions, and ROI reporting, it’s easy for information to get scattered across spreadsheets, emails, and multiple platforms.
When that happens, the team wastes time chasing updates, cross-checking numbers, and wondering which version is the latest.
Here’s the fix: With Airtable, you can create a custom marketing campaign workflow that brings everything into one place.
Using Airtable’s Marketing Campaign Tracking template, you can:
📊 Track campaign spending, conversions, and ROI
⏱️ Manage timelines and deadlines
🔭 Keep every asset, brief, and update in one view
➡️ Import live data from the platforms you already use (Google Analytics, SEO tools, CRMs, Google Ads, etc.)
There’s no need to change the tools you love, just connect them to Airtable and centralise your data to give you a single, reliable source of truth that everyone can access.
Whether you’re running a digital ad campaign, an email nurture sequence, or a multi-channel launch, Airtable helps you manage every stage from planning through execution.
Then, with all your campaign data in one place, you can focus on what matters most: delivering results.












